Clearly Canadian was an interesting story. In the early 90s they had over $100 is dales, but by 2010 had little over 10k cash in the kitty and filed for banktrupcy.
Quite the decline. But...I believe it starts to make much more sense when one look at where things started to go back and when Bobby Genovese got on board.
I sent a message to the company asking if Genovese has any current affiliation with Clearly Canadian. The response was an emphatic no.